In this week’s digital news, Google Ads is expanding asset optimisation in Performance Max with two new features that allow advertisers to automatically source images and videos from existing online content.
Google CEO Sundar Pichai says the future of Search is an agentic layer that unifies the Search and AI experiences. Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results.
Google Ads adds new image and video sourcing options to Performance Max
Google’s expanding AI-powered image and video sourcing options for Performance Max. The broader updates reported across sources include things like automatic image enhancements pulled from landing pages, Imagen 3 for AI-generated visuals, Veo for generating short videos from uploaded images, and the ability to manage up to 15 video assets per asset group.
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Google Search ranking volatility gets heated October 24th
Google Search rankings showed significant volatility on October 24, suggesting an unconfirmed update that began Friday and continued into Saturday. SEO tracking tools recorded movement while site owners reported traffic drops and unstable rankings. Some also described declining Google Discover traffic and outdated news results. This follows several bouts of volatility earlier in October and the September spam update, which ran from September 24 to October 8.
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Google CEO Sundar Pichai envisions search absorbed into an agentic layer
Rank trackers implement safeguards against “poisoned” Google Search results
How to create links for SEO Google can’t ignore
Build links from topically relevant sites rather than chasing volume. Place links high in article text with descriptive surrounding context and natural anchors that reflect each page’s unique purpose. Earn independent editorial links that add new information instead of relying on sitewide links or mass syndication. Space link-building efforts over time and keep the source page, anchor text, surrounding content, and destination closely aligned. Avoid redirects or content changes that weaken a page’s topical relevance.
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Email marketing still builds valuable audience relationships, even as open and click rates become less reliable measures of performance. Apple’s Mail Privacy Protection inflates opens, while AI summaries can answer subscribers’ questions without a click, making email’s influence harder to track. Treat your email list as an audience to nurture rather than a pipeline of customers to convert, especially since roughly 95% of the B2B market is out of market at any given time. Measure performance across quarters using branded search, retention, replies, referrals, leads, and sales instead of relying on opens and clicks.
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If you’d like more information on any of the stories we’ve mentioned, or support with your digital marketing, get in touch with our expert team by booking a call.
