Digital news to watch: Meta ads is growing twice as fast as Google Search
In this week’s digital news, Meta’s ad revenue is growing twice as fast as Google Search. ChatGPT and Claude are
Digital news to watch: Google Ads adds new image and video sourcing options to PMax
In this week’s digital news, Google Ads is expanding asset optimisation in Performance Max with two new features that allow
Digital news to watch: You can now choose where your Google Ads budget goes
In this week’s digital news, you can now categorise ad networks by priority in Google and allocate budget to secondary
Digital news to watch: Google Ads will automatically pull promotions from advertisers’ websites
In this week’s digital news, Google Ads is preparing to automatically find promotions on advertisers’ websites and add them to
Digital news to watch: Google Ads API v25.2 adds competitive benchmarks
In this week’s digital news, Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator
How ecommerce brands can use competitor data to improve PPC performance
TLDR: Most PPC teams treat competitor research as a once-a-quarter action. That misses most of their perfromance like where competitors
Digital news to watch: A Google Ads language targeting update is coming
In this week’s digital news, Google Ads will roll out a change to language targeting that will remove the ability
Digital news to watch: ChatGPT Ads rolls out oCPC campaigns
In this week’s digital news, ChatGPT ads now allows for conversion-optimised product feed campaigns, expanded measurement integrations and carousel ads.
Digital news to watch: Google Comparison Listing ads now CSS Product Listing Ads
In this week’s digital news, Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. Google