Digital news to watch: Google site visits asset now official
In this week’s digital news, Google has officially confirmed the site visits asset for Search and Performance Max ads, showing […]
Digital news to watch: Google won’t use spam reports that include personal data
In this week’s digital news, Google updated its spam report page for the second time in the past week or
Digital news to watch: Sundar Pichai just changed the rules of search
In this week’s digital news, In a landmark interview that has sent ripples through the digital marketing world, Google CEO
Digital news to watch: Google’s Demand Gen just got a serious AI upgrade
In this week’s digital news, Google have a released further Demand Gen updates aimed at boosting their performance. Google has officially
Digital news to watch: Google tests AI-driven headline and title rewrites
In this week’s digital news, Google Search has started testing the use of AI to replace headlines and website titles,
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
ChatGPT launch agentic shopping in the US
TLDR: OpenAI has just launched an instant shopping feature inside ChatGPT, starting with Etsy sellers in the US and soon
PPC landing page best practices
TLDR: A PPC landing page is a focused, standalone webpage built to convert clicks from paid ads. To make it
Marketing mix modelling (MMM) explained
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen