Digital marketing news & insights
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Digital news to watch: You can now choose where your Google Ads budget goes
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Google Ads not working? It’s because your tracking is broken
TLDR: Google Ads work when the fundamentals are right before the campaign build even starts: accurate conversion tracking, business goals
Digital news to watch: Google admits AI Search reports can be misleading
In this week’s digital news to watch, Google’s EU search layout overhaul reshapes visibility for European marketers, while a separate
A complete guide to Local SEO
TLDR: Local SEO optimises your online presence, so you show up when people search for a service near them. It
ModoFest 2026 💃
Modo25 has done it again, our 7th annual ModoFest was the event of the year, packed with brilliant talks, great
The future of AI Shopping: What IMRG and Shopify’s new report means for ecommerce brands
IMRG and Shopify have released a new report, The Future of AI Shopping: How AI Is Reshaping Product Discovery, Consumer
Digital news to watch: Google says ranking recovery takes months after SEO issues are fixed
In this week’s digital news, Google says fixing problems behind a major algorithmic ranking loss may still leave sites waiting
Are Google Ads worth it in 2026? Pros, cons and costs explained
TLDR: Google Ads still delivers some of the highest-intent traffic in digital marketing, but it’s no longer the guaranteed win
Digital news to watch: 16% of top 10 rankings fell out of the top 100 in spam update
In this week’s digital news, new data shows that Google’s August spam update caused bigger ranking swings than a normal
