Digital news to watch: Why keywords alone no longer cut it for ad targeting in AI-driven search
In this week’s digital news to watch, Google is pushing marketers toward a unified Data Manager API, replacing legacy pipelines […]
How to optimise Meta Ads in 2025: Focus on data, AI & creatives
TLDR: Facebook Ads aren’t what they used to be. Meta’s AI now does much of the targeting heavy lifting, which
PR for Gen Z: Understanding Audience Differences
Public relations (PR) has always been about connecting with audiences in meaningful ways. However, with the rise of Generation Z,
Modo25’s Tom Pickard visits 1moreChild in Uganda
Our Senior Performance Manager Tom Pickard and his girlfriend Robyn recently flew out to Jinja, Uganda to volunteer at the
Meet our new Talent Acquisition Manager, Sara
As part of Modo25’s ongoing recruitment drive – We have hired a fantastic new Talent Acquisition Manager, Sara Smith. She
What is PPC? – PPC Best Practice Guide
What is PPC and how does it work? PPC is a form of marketing in which advertisers pay a fee
How Google Analytics 4 will change digital marketing
Google Analytics 4 is the latest update to Google’s Analytics product. As part of the update, we are introduced to
Why is the four-day working week in the news?
Here at Modo25, we already have a four-day working week, every week. However, you might have spotted it in your
Meet our new team members; Kylie & Rebekah
As part of our continued growth, we’ve welcomed two new members to the Modo25 family. Kylie Moody joins us as