Google’s August 17 bidding change: What your accounts need before it lands
TLDR: From 17th August 2026, budget-limited Target CPA and Target ROAS campaigns (plus Target CPC on Demand Gen) will track […]
Digital news to watch: Why keywords alone no longer cut it for ad targeting in AI-driven search
In this week’s digital news to watch, Google is pushing marketers toward a unified Data Manager API, replacing legacy pipelines
How to optimise Meta Ads in 2025: Focus on data, AI & creatives
TLDR: Facebook Ads aren’t what they used to be. Meta’s AI now does much of the targeting heavy lifting, which
PR for Gen Z: Understanding Audience Differences
Public relations (PR) has always been about connecting with audiences in meaningful ways. However, with the rise of Generation Z,
Modo25’s Tom Pickard visits 1moreChild in Uganda
Our Senior Performance Manager Tom Pickard and his girlfriend Robyn recently flew out to Jinja, Uganda to volunteer at the
We’ve partnered with conversational agency, The Chat Shop
We’re excited to be a Premier Partner of leading conversational agency, The Chat Shop. We’ll be working together to drive
Meet our new Talent Acquisition Manager, Sara
As part of Modo25’s ongoing recruitment drive – We have hired a fantastic new Talent Acquisition Manager, Sara Smith. She
What is PPC? – PPC Best Practice Guide
What is PPC and how does it work? PPC is a form of marketing in which advertisers pay a fee
Meet our new Associate Director of Product, Emily
The Modo25 and BOSCO™ team have had a recent recruitment drive to kick start 2021 in the right direction. Recently,