Long-form vs short-form content; which one to use when
Long-form vs short-form content, what’s the difference between the two? Luckily, you don’t need to be a genius to work
How Google Analytics 4 will change digital marketing
Google Analytics 4 is the latest update to Google’s Analytics product. As part of the update, we are introduced to
Why is the four-day working week in the news?
Here at Modo25, we already have a four-day working week, every week. However, you might have spotted it in your
Day in the life of a Content Marketing Executive
Abby Cooper, Content Marketing Executive, tells us what her usual workday looks like. Getting organised I start the day by
5 to watch this week in digital: Oracle to partner with TikTok, Snap Minis & Underground ads worst hit
The bidding war for fast-growing social media app TikTok has come to a head this week as they reject a
Meet our new team members; Kylie & Rebekah
As part of our continued growth, we’ve welcomed two new members to the Modo25 family. Kylie Moody joins us as
Two new features to Google Responsive Search Ads
Google has announced further developments to its Ads platform, introducing two new features to their Responsive Search Ads. Here’s what
The digital marketing jargon buster: 17 key terms and what they mean
When it comes to digital marketing, there are hundreds of terms used by technical teams and industry experts, and it
How to use Facebook’s Ad Library for competitor research
When using social media in your marketing strategy, a tactical way to start is by identifying your competitors. This is