Long-form vs short-form content; which one to use when
Long-form vs short-form content, what’s the difference between the two? Luckily, you don’t need to be a genius to work […]
How Google Analytics 4 will change digital marketing
Google Analytics 4 is the latest update to Google’s Analytics product. As part of the update, we are introduced to
Why is the four-day working week in the news?
Here at Modo25, we already have a four-day working week, every week. However, you might have spotted it in your
5 to watch this week in digital: Oracle to partner with TikTok, Snap Minis & Underground ads worst hit
The bidding war for fast-growing social media app TikTok has come to a head this week as they reject a
Meet our new team members; Kylie & Rebekah
As part of our continued growth, we’ve welcomed two new members to the Modo25 family. Kylie Moody joins us as
The digital marketing jargon buster: 17 key terms and what they mean
When it comes to digital marketing, there are hundreds of terms used by technical teams and industry experts, and it
How we use SimilarWeb in our client strategy
At Modo25, we strive to empower our clients to take control of their marketing success. Together with our talented team
How to brush up on your digital marketing skills right now
In these challenging times, businesses are changing the way they operate and adjusting to the new home office. Whether you’ve
Our definitive guide on how to structure an inhouse agency
Previously we’ve talked about the options that businesses face, whether to inhouse their marketing, outsource to a creative agency or