The future of AI Shopping: What IMRG and Shopify’s new report means for ecommerce brands
IMRG and Shopify have released a new report, The Future of AI Shopping: How AI Is Reshaping Product Discovery, Consumer
Google Ads vs Meta Ads: Which paid media channel is right for your business?
TLDR: Google Ads focus on capturing high-intent users who are actively searching for a product or service, making them strong
Google launches the Universal Commerce Protocol (UCP) for agent-led shopping
TLDR: At NRF 2026, Google and Shopify announced the Universal Commerce Protocol (UCP), a new open standard designed for an
ChatGPT Search and Other New Search Alternatives: The Future of Online Search
The way we search for information online is undergoing a transformative shift. For decades, Google has dominated the search engine
What We Expect to See in 2025 for Digital Advertising
2025 promises to be another transformative year for businesses and marketing teams alike. Here are some of the main themes
Marketing Strategies for Boosting your Business
Marketing is crucial in today’s competitive landscape, as effective strategies can significantly boost your business by expanding reach and customer
Black Friday 2023: How Digital PR is crucial for retailers ahead of the ‘Golden Quarter’
As Brits prepare for Black Friday and Cyber Monday, retailers are in the final stages of preparation for what is
Annual Search Spam Report released by Google
In this week’s digital news to watch, our Senior Performance Marketing Manager Tom and Senior Performance Marketing Executive Kylie, discuss
What the future of work looks like and the importance of company culture
Since the coronavirus pandemic, record numbers of people are leaving, or thinking about leaving their jobs, and it’s vital that