The importance of internal linking for SEO
Internal links are a key part an overall SEO strategy. To give an analogy, internal links can be likened to […]
What is PR in Marketing?
Let’s go back to basics – PR or public relations is a crucial component of the marketing mix, but what
Google’s Core Algorithm Updates: How to Prepare & Recover
What is a Core Algorithm Update? A Core Algorithm Update is a significant and broad update to Google’s core algorithms.
5 awesome bookmarks to make your SEO reviews as efficient as possible
With so many facets to consider in digital marketing, we need to make sure that any time we have available
Essential SEO Tools: The Best Free & Paid SEO Tools
The Best SEO Tools SEO tools help to guide and strategise your SEO marketing. But how do you know which
Digital Marketing Basics – What is Digital Marketing?
Digital marketing is one of the fastest-growing industries in the UK today and with no signs of stopping, we want
Local SEO guide: How to optimise your business online
Local SEO has become an important part of search marketing and it doesn’t show any signs of slowing down. But
What is white hat SEO and why does it matter?
White hat SEO; what is it? You may have heard the term mentioned in various articles when it comes to
Day in the life of a Performance Marketing Executive
Our Performance Marketing Executive, Kylie Moody, tells us what her typical day looks like here at Modo25. From reporting to