Digital news to watch: Google Core Update penalises aggregator sites
In this week’s digital news, nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, […]
UX vs UI: What is the difference and why does it matter for your website?
TLDR: UX (user experience) is about how easy and logical your website is to use; UI (user interface) is about
How to run a CRO audit that actually drives revenue
TLDR: A CRO audit is a structured analysis of your website that combines quantitative data and qualitative insights to identify
How to conduct a CRO heatmap analysis
TLDR: CRO heatmap analysis uses qualitative data capture to show what users actually do on your website. By analysing click,
How to build a first-party data strategy for a cookieless future
TLDR: The “cookiepocalypse” is here, Google is encouraging people to a user-choice model for third-party cookies, and marketers everywhere are
How to calculate statistical significance for CRO tests
What is statistical significance? Statistical significance for CRO is the measurement of the probability of the null hypothesis being true
Top 23 CRO terms you need to know
As a marketer, it’s important to stay on top of the latest industry trends and terminology. Conversion Rate Optimisation (CRO)
How to design a killer website
As an eCommerce business, is there anything more important than your website? It’s the centre of all your sales and