Digital news to watch: Google Core Update penalises aggregator sites
In this week’s digital news, nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, […]
UX vs UI: What is the difference and why does it matter for your website?
TLDR: UX (user experience) is about how easy and logical your website is to use; UI (user interface) is about
How to run a CRO audit that actually drives revenue
TLDR: A CRO audit is a structured analysis of your website that combines quantitative data and qualitative insights to identify
How to conduct a CRO heatmap analysis
TLDR: CRO heatmap analysis uses qualitative data capture to show what users actually do on your website. By analysing click,
How to build a first-party data strategy for a cookieless future
TLDR: The “cookiepocalypse” is here, Google is encouraging people to a user-choice model for third-party cookies, and marketers everywhere are
Responsive web design: What it is and why it matters
TLDR: Responsive web design (RWD) ensures websites adapt fluidly to any screen size, providing a seamless experience across desktops, tablets,
Recommendations on how to get started with Conversion Rate Optimisation
You’ve likely heard of conversion rate optimisation, but possibly still wondering what is conversion rate optimisation (CRO) and how can
What is an average conversion rate for ecommerce website
Understanding your conversion rate is crucial. It’s a key metric that can make or break your online business. But what
What are the B2B statistics with Experimentation from a CRO Agency?
In B2B (Business-to-Business) marketing, understanding the role of Conversion Rate Optimisation (CRO) is crucial. CRO is all about enhancing your