Clear, practical guide to UTM tracking in Google Analytics (GA4)
Understanding how users arrive on your website is one of the foundations of effective digital marketing. While many analytics platforms
Mastering Google Consent Mode v2 in Google Tag Manager: A Step-by-Step Guide
Google Consent Mode v2 is a significant update that aims to boost user privacy and data compliance. This guide empowers
Mastering Google Consent Mode v2 in Google Tag Manager: A Step-by-Step Guide
Google Consent Mode v2 is a significant update that aims to boost user privacy and data compliance. This guide empowers
Understanding the key requirements for Consent Mode v2 in marketing
As of March 6th, a significant change is on the horizon for marketers utilising Google services, particularly those who rely
GA4 setup essentials: Top tips to get the best out of the platform
Google Analytics 4 (GA4) is a platform that’s built for the future and offers users several new features and benefits
How Do UTMs & UTM Conventions Actually Work?
Earlier this week our Junior Marketing Data Analysis, Gleb and Jonny, attended a presentation hosted by Funnel in collaboration with
Hey Google … how do you spell dyslexia?
Our Lead Data Scientist, Michael Thompson, shares his experiences and thoughts on growing up and living with Dyslexia. This
Day in the life of a Lead Data Scientist
The role of a Data Scientist is a varied one. Our Lead Data Scientist, Michael Thompson, talks about what his