Mike Thompson, Author at Modo25

Clear, practical guide to UTM tracking in Google Analytics (GA4)

Mike Thompson / February 12, 2026

Understanding how users arrive on your website is one of the foundations of effective digital marketing. While many analytics platforms […]

Google Consent Mode v2 is a significant update that aims to boost user privacy and data compliance. This guide empowers

Google Consent Mode v2 is a significant update that aims to boost user privacy and data compliance. This guide empowers

Mike Thompson / February 6, 2024

As of March 6th, a significant change is on the horizon for marketers utilising Google services, particularly those who rely

Mike Thompson / November 8, 2023

Google Analytics 4 (GA4) is a platform that’s built for the future and offers users several new features and benefits

Mike Thompson / February 11, 2021

Earlier this week our Junior Marketing Data Analysis, Gleb and Jonny, attended a presentation hosted by Funnel in collaboration with

Mike Thompson / September 29, 2020

The role of a Data Scientist is a varied one. Our Lead Data Scientist, Michael Thompson, talks about what his