How to test UGC vs polished creative in paid ads
TLDR: User generated content, or creator-made content produced in a UGC style, has become one of the most talked-about formats […]
ROAS vs ROI: What is the difference and which should marketers be tracking?
TLDR: ROI and ROAS are both essential performance metrics, but they tell you very different things. ROAS measures how much
Top 10 LinkedIn metrics to track for business growth
TLDR: Tracking the right LinkedIn metrics is the difference between a strategy built on data and one built on guesswork. From
Reddit Ads: A complete guide for modern advertisers
TLDR: Reddit Ads combines highly engaged, niche communities with user-led problem solving and authentic discussion. Unlike purely transactional platforms, Reddit
Local PPC guide: How to run high-performing campaigns
TLDR: Local PPC is paid advertising that targets users within a specific geographic area, rather than across the entire UK.
Competitor PPC analysis: How to stay ahead in paid search
TLDR: Competitor PPC analysis helps you figure out who’s bidding against you, why your costs are changing, and how to
How to set up conversion tracking in Google Ads
TLDR: Conversion tracking in Google Ads is crucial for measuring actions like purchases, form submissions, or newsletter sign-ups. You can
TikTok is launching search ads in beta
On average, a TikTok user spent 16.6 hours on the app last month and is predicted to catch up with
The Future of Performance Marketing: Trends and Innovations
The world of performance marketing is evolving fast. With rapid shifts in consumer behaviour, businesses face new challenges in staying