Digital news to watch: Google Ads stop running for some advertisers
In this weeks digital news, since March 1st, some advertisers have been reporting that their Google Ads are not serving.
6 Consumer Trends from GWI to Watch in 2025
GWI’s Connecting the Dots 2025 report highlights significant shifts in consumer behaviour, reflecting the rapidly evolving global landscape. Here are
Is Google Losing Its Grip? The Rise of Generative AI in Search and Marketing
Recent data and an in-depth LinkedIn post by Tim Cameron-Kitchen from OFCOM indicates that Google’s user base has shrunk compared
Best Companies 2024: Modo25 is the 26th Best Small Company!
Modo25 is the 26th Best Small Company to work for in the UK in 2024! Last month marked a really
In-House vs Agency PR: Making the right choice for your brand
When it comes to managing public relations (PR), businesses often face an important decision: should they build an in-house PR
How the US Election surge in Ad spending is impacting digital advertising
The US election season is here, and with it comes an unprecedented spike in ad spending. In just the last
Affiliate vs PPC Marketing: Which is the right channel for your strategy?
Digital marketing plays a crucial role for many businesses in today’s world, offering great opportunities to reach potential customers across
Modo25 Joins the TikTok Incubator Program
Modo25 has taken an exciting step forward by being selected for TikTok’s Incubator Program. This opportunity provides Modo25 with access
Sustainability in marketing: how brands can go green and stay relevant
These days, sustainability isn’t just a trend. It’s a critical factor in consumer decision-making. With growing awareness of environmental issues,