In this week’s digital news, Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting in September. ChatGPT writes brand names into its own search query before it fetches a single page.
Google have set a limited test where they add create images, ask about files and brainstorm buttons under the search box. Free ChatGPT users can give up some of their messaging quota to make advertising inside ChatGPT disappear.
ChatGPT already knows who it’ll recommend before it searches
A study of 60 ChatGPT conversations found that brands appearing in ChatGPT’s initial search queries were cited 33X more often than brands discovered through retrieval, with 68.9% vs. 2.1% mention rates. In 21 of 27 conversations, ChatGPT named brands before fetching search results. Brands that consistently appeared in these queries were more likely to earn citations, while retrieved pages had only a 3.1% citation rate overall.
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Google confirms testing new buttons on home page to drive users to AI-powered search features
Google is testing new buttons on the Google home page, right beneath the search box, to encourage searchers to try out AI Mode and other AI-powered search features. The buttons are named Create Images, Ask About Files and Brainstorm, and when clicked on, it takes you into AI Mode.
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What Chat GPT Ads free option gives you, and what you give up on the free plan
3 AI prompts for Google Ads
A competitor analysis prompt can identify differentiators and turn them into ad headlines, descriptions, and assets that align with the landing page. A landing page prompt can create keyword-focused pages in different styles, such as urgency, benefits, or reassurance, to support testing. An audience prompt can define ideal customer profiles and map them to Google Ads custom segments, in market audiences, and affinity categories.
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Is your brand missing out on the fastest-growing source in AI Search?
Creator and social content is becoming a larger source of citations in AI search as owned brand pages lose ground. AirOps analyzed 3.5B citations and found creator/social citation share grew 140% from August 2025 to June 2026, while brand.com/product citations fell 10%. YouTube drove most of the growth, with its citation share rising 158%. The impact varies by industry and AI engine. But creator content is becoming an important source of evidence for AI-generated answers.
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