In this week’s digital news, ChatGPT ads now allows for conversion-optimised product feed campaigns, expanded measurement integrations and carousel ads. Google is introducing new qualification criteria based on trust signals, verification and account history.
Customers don’t search in the controlled environment your SEO tools measure. Learn how to boost visibility across search, social, reputation, and AI using SOCi’s F.A.C.T.S. model for multi-location brands.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimisation tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising
Read more here.
Google expands Limited Ad Serving policy across all Ads
Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be implemented gradually through 2028.
Read more here.
Your rankings aren’t telling you what your customers see
Search for almost any commercial keyword today, and before you reach the first organic listing, you’ll probably see paid ads, an AI Overview, shopping results, local businesses, videos, People Also Ask, images, or Reddit discussions. By the time customers reach what we used to call Position 1, they’ve already seen much of the page.
Technically, you may still rank first organically. Practically, you might be halfway down the page before anyone even has the chance to click your website. On mobile, where most searches now take place, the challenge is even greater. Screen space is limited. Users often have to scroll through multiple Google-owned features before they reach a traditional organic result. In some cases, they never do.
Read more here.
Why the F.A.C.T.S. model is the key to search everywhere optimisation
For years, Google has used the E-E-A-T framework to assess the quality of web content. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google recommends that content creators follow E-E-A-T principles because they signal value to searchers and align with what Google’s search algorithms are designed to reward.
Another long-standing Google framework is Relevance, Distance, and Prominence. Google identifies these three signals in its document, Tips to Improve Your Local Ranking on Google, as the primary factors that influence local search rankings.
Read more here.
LinkedIn is cracking down on AI slop.
The AI writing tools LinkedIn embedded in its own product helped produce the flood of generic content the platform is now suppressing. Posts flagged as AI slop keep their visibility to direct connections but lose recommendation-engine distribution, so higher posting frequency now consumes slots without delivering reach. The line is whether a post contains something only its author or their organisation could provide, a client outcome, a first-party data point, or a specific internal observation. AI used for research and drafting is fine. AI used for thinking is what gets caught.
Read more here.
OpenAI brings product carousels to ChatGPT ads
OpenAI is rolling out a product carousel format for ChatGPT ads, letting multiple products from a single retailer appear in one placement rather than the single-product unit that’s run for five months. The system pulls product data directly from retailer feeds, similar to Google’s Shopping feed, and OpenAI’s own platform decides whether to serve a single ad or a carousel rather than leaving that choice to advertisers. The mechanics are already built to support competing retailers in the same carousel.
Read more here.
If you’d like more information on any of the stories we’ve mentioned, or for support with your digital marketing, get in touch with our expert team by booking a call.
