In this week’s digital news, Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. Aleyda Solis analysed US and UK SISTRIX data from Google’s May core update, finding visibility patterns tied to source type and market fit.
High AI impressions and high organic clicks on the same page? That’s your signal for what non-commodity content actually looks like. Google Marketing Live highlighted three headline themes: AI has fundamentally changed Search, which now surpasses 1 billion monthly users in AI Mode.
Google’s May Core Update favoured pages that match intent
Seize the Gemini advantage for your business
Google Marketing Live highlighted three headline themes: AI has fundamentally changed Search, which now surpasses 1 billion monthly users in AI Mode. Longer, more conversational queries generate richer intent signals, with AI Max for Search and a new AI Brief feature helping advertisers capture nuanced demand without manual keyword management.
GSC’s new AI Overview reporting: How can we use this information?
First AI agent for Messages Business Chat approved by Apple
AI assistant Poke is now available on iMessage via the Apple Messages for Business platform. Poke can send emails, set reminders, generate images, and more, from within the Apple Messages app. It is compatible with third-party services and products like the Oura Smart Ring, Microsoft Outlook, Gmail, GitHub, and Navan. Poke will conduct light actions, process manual prompts, and do background tasks for free. But any intensive requests will require payment, which can be negotiated.
Read more here.
Meta’s CTV play: What it really means for advertisers
Meta’s move into CTV could make TV advertising accessible to millions of smaller advertisers by bringing streaming inventory into the same self-serve platform, targeting system, and optimisation workflow they already use on Meta. The strategic opportunity is not winning large TV budgets but unlocking a new pool of advertisers that have never bought TV before. Success depends on whether Meta’s performance algorithms can deliver results on third-party CTV inventory that costs far more than social placements, since CTV CPMs average $20 to $40 versus $6 to $9 on Meta.
Early evidence suggests unified audience management across CTV can drive strong outcomes, including 51% overdelivery on reach targets and a 342% lift in product searches. Streaming reaches 20.8 million UK households and accounts for 38% of TV viewing. Meta’s ability to connect demand, targeting, and measurement across channels could become a major advantage.
Read more here.
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