Digital news to watch: Google’s Demand Gen just got a serious AI upgrade

In this week’s digital news, Google have a released further Demand Gen updates aimed at boosting their performance. Google has officially begun the rollout of its March 2026 core update, marking the first broad adjustment to its search algorithms this year.

Google has announced the global expansion of “Search Live,” bringing its advanced conversational search tool to over 200 countries and territories. Reddit is expanding into shopping as consumers increasingly use it to research and validate purchases.

Google’s Demand Gen just got a serious AI upgrade

Apple plans to open up Siri to rival AI assistants in iOS 27 update

Apple will let Siri use AI services other than ChatGPT as part of the iOS 27 update. The approach will help Apple generate more revenue from third-party subscriptions through the App Store. It will mean Apple can add more external AI services without entering business discussions. The change is separate from Apple’s work with Google to rebuild Siri using Gemini models.

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LLM ads raise concerns 

AI search ads will expand quickly but lack clear measurement and brand safety standards, which raises risks for marketers. Platforms like OpenAI and Google are testing ads, but early ROI data will be limited and controlled by the platforms. Experts recommend a “trust but verify” approach as marketers wait for better metrics and third-party validation. There are also significant brand safety concerns due to sensitive topics, misinformation, and the personal nature of chatbot conversations. Performance measurement may shift away from clicks toward actions like being recommended or chosen, though early tests show that clickthrough rates lag behind traditional search.

Read more here.

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