Digital marketing news & insights
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Content SEO vs technical SEO
TLDR: Technical SEO helps to form the foundation of your website. It covers site architecture, crawlability, indexing, performance, mobile
Digital news to watch: Google Ads unlocks Merchant Center videos for PMax
In this week’s digital news, Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance,
What is display advertising, and how should you use it?
TLDR: Our Performance Marketing Manager, Cris discusses what display advertising is and how to get the best results from their
Digital news to watch: New data exposes what really drives AI citations
In this week’s digital news, SE Ranking analysed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks,
Digital news to watch: Google Ads begin surfacing inside AI Mode as tests expand
In this week’s digital news, Google is increasingly showing ads inside AI Mode results, signalling a major new ad surface
TikTok for business: How to build, grow and sell on the world’s most addictive social platform
TLDR: TikTok for Business is reshaping digital marketing with viral trends and merging culture, community, with commerce. With over 1 billion
A Modo25 guide to setting up a PPC campaign
TLDR: Setting up a PPC (Pay-Per-Click) campaign doesn’t have to be intimidating. Whether you’re promoting products, driving leads, or building
A guide to technical SEO
TLDR: Technical SEO is the “behind-the-scenes” foundation of your website, ensuring that search engines can crawl, index, and understand your







