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Digital news to watch: Google ads tests audience exclusions for Performance Max campaigns
In this week’s digital news, Google Ads seems to be bringing the ability to do campaign level audience exclusions to
How website design changes can improve CRO
TLDR: Great website design isn’t just about looks, every visual and functional choice affects user behaviour and conversions. At Modo25,
Digital news to watch: Google says what content gets clicked on AI Overviews
In this week’s digital news, Google’s VP of Search explained that the definition of spam was extended and said what
How to build a first-party data strategy for a cookieless future
TLDR: The “cookiepocalypse” is here, Google is encouraging people to a user-choice model for third-party cookies, and marketers everywhere are
ChatGPT launch agentic shopping in the US
TLDR: OpenAI has just launched an instant shopping feature inside ChatGPT, starting with Etsy sellers in the US and soon
Digital news to watch: Meta plans to use AI for targeted ads
In this week’s digital news, Meta will soon use data from user interactions with its AI tools to target ads
How marketers are using generative tools (beyond copy) for imagery, video & design
TLDR: Generative AI isn’t just for writing copy. Marketers are increasingly turning to tools that can produce images, video, and
Digital news to watch: Facebook and Instagram to get £2.99 UK subscription fee to stop ads
In this week’s digital news, Facebook and Instagram owner Meta is launching paid subscriptions for users who do not
