Digital marketing news & insights
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ModoFest 2025 💃
Modo25 has done it again, our 6th annual ModoFest was the event of the year with personal touches, live music, awards,
A guide to Google PageSpeed Insights
TLDR: Google PageSpeed Insights (PSI) is a free tool from Google that analyses how quickly your web pages load and
Digital news to watch: Google Ads adds ‘Branded Searches’ as new conversion metric
In this week’s digital news, Google’s latest conversion metric lets advertisers track the brand buzz their ads generate across Search
Is your performance marketing ready for AI?
While AI is now embedded in all major ad platforms, most brands lack the foundational setup, data quality, and strategic
PPC landing page best practices
TLDR: A PPC landing page is a focused, standalone webpage built to convert clicks from paid ads. To make it
Digital news to watch: Amazon pulls out of Google Shopping ads
In this week’s digital news, Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Free tools come at a price,
What are affiliate programs?
TLDR: Affiliate programs are partnerships where a brand pays a promoter (e.g. an influencer, cashback website, content website, voucher site)
How to set up conversion tracking in Google Ads
TLDR: Conversion tracking in Google Ads is crucial for measuring actions like purchases, form submissions, or newsletter sign-ups. You can
