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TikTok is launching search ads in beta
On average, a TikTok user spent 16.6 hours on the app last month and is predicted to catch up with
How to prepare for changes in SERPs with AI
Artificial intelligence (AI) is playing an increasingly dominant role in shaping search engine results pages (SERPs). The introduction of
ChatGPT Shopping: How to optimise your ecommerce site
OpenAI’s latest update to ChatGPT now includes shopping results directly in conversations. This marks a big shift away from traditional
How easy is it to build a brand through Paid Search?
Marketing has drastically evolved over the last decade. The days of straightforward Paid Search driving results without much competition are
Digital news to watch: Are companies lining up to buy Chrome?
In this week’s digital news, Chrome could, someday, be for sale, and a few companies have already expressed interest. Meta’s
How to maximise the incrementality of the Affiliate Channel
Affiliate marketing has become a core component of a well-rounded marketing strategy. However, maximising the incrementality of the affiliate channel
Digital news to watch: Google Ads to show ads in the top ads position
In this week’s digital news, Google said it updated its unfair advantage policy to allow for this and says this
What is an average conversion rate for ecommerce website
Understanding your conversion rate is crucial. It’s a key metric that can make or break your online business. But what
