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Digital news to watch: Google Ads adds new image and video sourcing options to PMax
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How to better plan and manage your PPC budget
You have to spend money to make money, right? But with a PPC budget, how do you figure out what
Core Web Vitals update for SEO: Everything you need to know
*Update: The Core Web vitals update has been pushed back to mid-June 2021 We’ve all heard of Core Web Vitals
How to implement a content cluster strategy
Do you know what a content cluster is? When creating a content strategy, it’s important to first establish your pillars.
Day in the life of a Lead Data Scientist
The role of a Data Scientist is a varied one. Our Lead Data Scientist, Michael Thompson, talks about what his
5 to watch this week in digital: Ahrefs launches free service and insight into consumer Christmas spending
This week in digital, we’ve got more info on consumer behaviour over the COVID-Christmas and Google still isn’t out of
What is the difference between Instagram Reels and TikTok?
In August, Instagram announced it would be launching Instagram Reels, a new short-form video sharing element. This news came shortly
Day in the life of a Performance Marketing Executive
Our Performance Marketing Executive, Kylie Moody, tells us what her typical day looks like here at Modo25. From reporting to
What is reactive content and how can you use it?
Do you use reactive content? Normally, you’d create and schedule content that is carefully thought out to target your audience
