Digital marketing news & insights

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Digital news to watch: Google Ads adds new image and video sourcing options to PMax

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How to use Facebook’s Ad Library for competitor research

How to use Facebook’s Ad Library for competitor research

When using social media in your marketing strategy, a tactical way to start is by identifying your competitors. This is
How we use SimilarWeb in our client strategy

How we use SimilarWeb in our client strategy

At Modo25, we strive to empower our clients to take control of their marketing success. Together with our talented team
Google’s Core Web Vital update; explained

Google’s Core Web Vital update; explained

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates
5 to watch this week in digital: US officials move to dismantle Google Ads and AI to make marketing more ‘human’

5 to watch this week in digital: US officials move to dismantle Google Ads and AI to make marketing more ‘human’

We’re into week 12 of lockdown and life seems to be settling into this new way of living and working.
We’ve launched an inhousing whitepaper in partnership with The Drum

We’ve launched an inhousing whitepaper in partnership with The Drum

We’ve previously discussed that when it comes to your digital marketing, you generally have a choice of how you handle
Latest news on Google’s March algorithm update

Latest news on Google’s March algorithm update

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates
5 to watch this week in digital: Inhousing on the rise, video marketing & adjusting to new consumer habits

5 to watch this week in digital: Inhousing on the rise, video marketing & adjusting to new consumer habits

As we move closer towards some sort of normality, businesses are adjusting their processes and strategies to this new world
Reporting digital marketing performance – what’s changed and why you need to know

Reporting digital marketing performance – what’s changed and why you need to know

A lot has changed over the past few months; budgets have been compromised and strategies are being reconsidered. The same

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Concentric white circles forming a target or radar pattern in the upper right corner on a gray background.
Concentric white rings radiating from the top-right corner on a gray background, forming a target-like pattern.