Digital marketing news & insights
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Digital news to watch: You can now choose where your Google Ads budget goes
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How to structure your Meta Ads funnel in 2026
TLDR: The old way of building Meta funnels, tight audience targeting, multiple lookalike ad sets, and granular segmentation, no longer
Digital news to watch: Google Ads Terms of Service updated for AI changes after 8 years
In this week’s digital news, Google has updated the Google Ads Terms of Service (TOS) in the area of policy,
How to diagnose and fix creative fatigue in your paid social campaigns
TLDR: Ad creative fatigue is one of the most common reasons paid social performance drops and one of the most
Digital news to watch: Google Ads has introduced Prospect Mode
In this week’s digital news, Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. OpenAI
How to use AI tools in affiliate programme management in 2026
TLDR: 78% of affiliate marketers now use AI tools, but most are only using them for content. AI is also
Digital news to watch: OpenAI expands Ads Manager Beta
In this week’s digital news, the latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and
How to test UGC vs polished creative in paid ads
TLDR: User generated content, or creator-made content produced in a UGC style, has become one of the most talked-about formats
Google I/O 2026: the day Search stopped being a search engine
TLDR: On 19 May 2026, Google announced the biggest changes to Search in 25 years: AI Mode is now the
