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Digital news to watch: Google won’t use spam reports that include personal data
In this week’s digital news, Google updated its spam report page for the second time in the past week or
ROAS vs ROI: What is the difference and which should marketers be tracking?
TLDR: ROI and ROAS are both essential performance metrics, but they tell you very different things. ROAS measures how much
Digital news to watch: Google Core Update penalises aggregator sites
In this week’s digital news, nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands,
UX vs UI: What is the difference and why does it matter for your website?
TLDR: UX (user experience) is about how easy and logical your website is to use; UI (user interface) is about
Why you need a long-term SEO strategy
Search engine optimisation (SEO) is a long-term marketing approach that requires consistent effort and investment. While there are some short-term
Understanding Grey Hat SEO: The middle ground between White and Black Hat
TLDR: Grey Hat SEO sits awkwardly between the “approved” world of White Hat SEO and the more dangerous, manipulative tactics
Digital news to watch: Sundar Pichai just changed the rules of search
In this week’s digital news, In a landmark interview that has sent ripples through the digital marketing world, Google CEO
Top 10 LinkedIn metrics to track for business growth
TLDR: Tracking the right LinkedIn metrics is the difference between a strategy built on data and one built on guesswork. From
