Digital marketing news & insights
Stay ahead of the curve with the latest updates, expert insights, and innovative ideas in digital marketing.
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A complete guide to Local SEO
TLDR: Local SEO optimises your online presence, so you show up when people search for a service near them. It […]
ModoFest 2026 💃
Modo25 has done it again, our 7th annual ModoFest was the event of the year, packed with brilliant talks, great […]
The future of AI Shopping: What IMRG and Shopify’s new report means for ecommerce brands
IMRG and Shopify have released a new report, The Future of AI Shopping: How AI Is Reshaping Product Discovery, Consumer […]
Digital news to watch: Google says ranking recovery takes months after SEO issues are fixed
In this week’s digital news, Google says fixing problems behind a major algorithmic ranking loss may still leave sites waiting […]
Are Google Ads worth it in 2026? Pros, cons and costs explained
TLDR: Google Ads still delivers some of the highest-intent traffic in digital marketing, but it’s no longer the guaranteed win […]
Digital news to watch: 16% of top 10 rankings fell out of the top 100 in spam update
In this week’s digital news, new data shows that Google’s August spam update caused bigger ranking swings than a normal […]
How ecommerce brands can use competitor data to improve PPC performance
TLDR: Most PPC teams treat competitor research as a once-a-quarter action. That misses most of their perfromance like where competitors […]
Google’s August spam update: How to avoid scaled content abuse
Google started rolling out its August 2026 spam update on 18 August. It finished on 21 August, around two days […]
