Digital marketing news & insights
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Why your Google Ads ROAS is lying to you
TLDR: Your Google Ads ROAS figure looks clean. It probably isn’t. Last-click attribution, blended reporting, view-through inflation, cross-device gaps, and […]
Digital news to watch: Top Stories roll out in Google AI Overviews
In this week’s digital news, Google has rolled out news updates and top stories within the AI Overviews section in […]
How to protect your affiliate programme from fraud
TLDR: Affiliate fraud is more common than most programmes want to admit, but it’s also more preventable than most teams […]
Digital news to watch: New research shows AI visibility rankings aren’t stable
In this week’s digital news to watch, AI search is reshaping how brands earn visibility, with earned media and PR […]
How to optimise your paid social content for social search
TLDR: Social platforms are no longer just places to scroll, they’re where people go to find things. TikTok, Instagram, and YouTube now function […]
Digital news to watch: Google investigates missing and paused reviews on local SEO listings
In this week’s digital news to watch, Google is investigating a bug causing local business reviews to vanish or be […]
How to get started with livestream shopping as an affiliate strategy
TLDR: Livestream shopping is no longer just a trend from China, it’s a growing part of how brands sell on […]
Digital news to watch: Google says AI visibility hinges on content people actually want to read
In this week’s digital news, Google’s VP of Search says publishers losing traffic to AI need only write content people […]
