Digital marketing news & insights
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How ecommerce brands can use competitor data to improve PPC performance
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How ecommerce brands can use competitor data to improve PPC performance
TLDR: Most PPC teams treat competitor research as a once-a-quarter action. That misses most of their perfromance like where competitors […]
Google’s August spam update: How to avoid scaled content abuse
Google started rolling out its August 2026 spam update on 18 August. It finished on 21 August, around two days […]
Digital news to watch: Google August 2026 spam update is done rolling out
In this week’s digital news, the Google August spam update took 2.5 days to roll out and is now complete. […]
PPC in-housing vs agency: What ecommerce brands get wrong
TLDR: Most brands move PPC in-house to save on management fees, but the real control they’re chasing isn’t guaranteed just […]
Digital news to watch: A Google Ads language targeting update is coming
In this week’s digital news, Google Ads will roll out a change to language targeting that will remove the ability […]
Google’s August 17 bidding change: What your accounts need before it lands
TLDR: From 17th August 2026, budget-limited Target CPA and Target ROAS campaigns (plus Target CPC on Demand Gen) will track […]
How to build a PPC budget that reflects demand
TLDR: Most PPC budgets are built by copying last year’s numbers and nudging the percentages. That approach bakes in old […]
Digital news to watch: ChatGPT Ads rolls out oCPC campaigns
In this week’s digital news, ChatGPT ads now allows for conversion-optimised product feed campaigns, expanded measurement integrations and carousel ads. […]
