Digital marketing news & insights
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The hidden costs of running PPC without proper analytics
TLDR: When you are creating PPC reports, mistakes can happen and this usually leads to an increase in cost for […]
Digital news to watch: Similarweb data shows AI Search is layering on top of Google
In this week’s digital news, Similarweb data shows 95% of ChatGPT’s outbound clicks land on just a handful of sites, […]
How to recruit better affiliates in 2026: A step-by-step guide to building a stronger partner mix
Most affiliate programmes rely on the same small pool of publishers, then wonder why growth has stopped. Recruiting better affiliates […]
Digital news to watch: Google Comparison Listing ads now CSS Product Listing Ads
In this week’s digital news, Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. Google […]
Why your Google Ads ROAS is lying to you
TLDR: Your Google Ads ROAS figure looks clean. It probably isn’t. Last-click attribution, blended reporting, view-through inflation, cross-device gaps, and […]
Digital news to watch: Top Stories roll out in Google AI Overviews
In this week’s digital news, Google has rolled out news updates and top stories within the AI Overviews section in […]
How to protect your affiliate programme from fraud
TLDR: Affiliate fraud is more common than most programmes want to admit, but it’s also more preventable than most teams […]
Digital news to watch: New research shows AI visibility rankings aren’t stable
In this week’s digital news to watch, AI search is reshaping how brands earn visibility, with earned media and PR […]
