Digital marketing news & insights
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Digital news to watch: Google says AI visibility hinges on content people actually want to read
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Digital news to watch: Google says AI visibility hinges on content people actually want to read
In this week’s digital news, Google’s VP of Search says publishers losing traffic to AI need only write content people […]
What is AI Max in Google Ads and how do you use it?
TLDR: AI Max is Google’s latest evolution of the Search campaign and it is the direction Google is heading, whether […]
Digital news to watch: Google Ads turning on conversion-based customer lists for advertisers
In this week’s digital news, Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on […]
How to choose between micro and macro influencers for your paid social campaigns
TLDR: Micro and macro influencers serve different purposes in paid social, and the right choice depends on your objective, audience, […]
Digital news to watch: Google can be directly liable for false AI Overview claims
In this week’s digital news, Google can be directly liable for false claims in AI Overviews, a German court ruled. Google […]
How to structure your Meta Ads funnel in 2026
TLDR: The old way of building Meta funnels, tight audience targeting, multiple lookalike ad sets, and granular segmentation, no longer […]
Digital news to watch: Google Ads Terms of Service updated for AI changes after 8 years
In this week’s digital news, Google has updated the Google Ads Terms of Service (TOS) in the area of policy, […]
How to diagnose and fix creative fatigue in your paid social campaigns
TLDR: Ad creative fatigue is one of the most common reasons paid social performance drops and one of the most […]
