How to recruit better affiliates in 2026: A step-by-step guide to building a stronger partner mix
Most affiliate programmes rely on the same small pool of publishers, then wonder why growth has stopped. Recruiting better affiliates […]
How to protect your affiliate programme from fraud
TLDR: Affiliate fraud is more common than most programmes want to admit, but it’s also more preventable than most teams
How to connect your influencer and affiliate marketing programmes
TLDR: Influencer marketing and affiliate marketing are more powerful together than they are apart. By treating creators as performance partners,
Modo25 is a Certified Webgains Agency… again
TLDR: Modo25 has retained its Certified Webgains Agency status for 2026, for the second year running. This means our affiliate
What are affiliate programs?
TLDR: Affiliate programs are partnerships where a brand pays a promoter (e.g. an influencer, cashback website, content website, voucher site)
Modo25 becomes an Impact Agency Affiliates Partner
Modo25 is now an official Impact Agency Partner, enabling us to deliver even greater value to our affiliate clients through
How to maximise the incrementality of the Affiliate Channel
Affiliate marketing has become a core component of a well-rounded marketing strategy. However, maximising the incrementality of the affiliate channel
How to use affiliates for a content-led approach
Content marketing has become a cornerstone for digital strategies, allowing brands to build awareness, engage their audience, and ultimately drive
How to best manage your relationships with affiliate partners
Affiliate Marketing is one of the most effective ways for businesses to expand their customer base and boost revenue. By