TikTok is launching search ads in beta
On average, a TikTok user spent 16.6 hours on the app last month and is predicted to catch up with
How easy is it to build a brand through Paid Search?
Marketing has drastically evolved over the last decade. The days of straightforward Paid Search driving results without much competition are
How To Align Paid Search Goals With Your Business Objectives
For businesses running paid search activity, aligning it with your broader business goals is essential for achieving measurable success. This
YouTube for branding: Strategies to elevate your brand
YouTube is a powerhouse for building brand awareness and recognition. With over two billion monthly active users, it’s a key
The Future of Performance Marketing: Trends and Innovations
The world of performance marketing is evolving fast. With rapid shifts in consumer behaviour, businesses face new challenges in staying
Organic vs Paid Social Media
Social media marketing is an important part of any digital marketing strategy. There are two primary ways to market on
Paid Search vs Paid Social
Paid search and paid social are both great digital marketing methods that allow you to reach more customers and drive
Keep up to date with the latest Instagram updates
Instagram never fails to surprise us, but right now it feels like a black hole trying to keep up with
Double your search traffic with eight white hat tricks
In this week’s digital news to watch, our Senior Performance Marketing Manager Tom and Senior Performance Marketing Executive Kylie, discuss