Paid Search vs Paid Social
Paid search and paid social are both great digital marketing methods that allow you to reach more customers and drive […]
Keep up to date with the latest Instagram updates
Instagram never fails to surprise us, but right now it feels like a black hole trying to keep up with
Google’s Performance Max adds new customer acquisition goal
Google’s new campaign type, Performance Max, has released a new customer acquisition goal that will allow advertisers to optimise to
Paid Social basics; explained
Are you new to digital marketing and wondering what paid social is? In the world of paid media, paid social
How to become a PPC expert
Pay-per-click advertising is a type of advertising by which the advertiser only pays the publisher if the ad is clicked.
Basics Guide: PPC for Bing
PPC ads on Bing utilise Microsoft’s three main search engines; Bing, Yahoo and AOL. When you begin your Bing PPC
How to set up PPC on Amazon
You might already be using Google Ads, in which case, why aren’t your using Amazon Ads? Both platforms run on
Facebook ad limit on pages to be introduced in February
Last year, Facebook revealed that it would be limiting the numbers of ads that could appear on a page. The
Difference between paid, owned and earned media
When it comes to paid media, there are three types you need to know about: paid, owned and earned. So,