Paid Social basics; explained
Are you new to digital marketing and wondering what paid social is? In the world of paid media, paid social
How to become a PPC expert
Pay-per-click advertising is a type of advertising by which the advertiser only pays the publisher if the ad is clicked.
Basics Guide: PPC for Bing
PPC ads on Bing utilise Microsoft’s three main search engines; Bing, Yahoo and AOL. When you begin your Bing PPC
How to set up PPC on Amazon
You might already be using Google Ads, in which case, why aren’t your using Amazon Ads? Both platforms run on
PPC marketing tips from industry experts
If you’re looking for PPC marketing tips, Modo25 has you covered. Our team of specialists have plenty to share when
Facebook ad limit on pages to be introduced in February
Last year, Facebook revealed that it would be limiting the numbers of ads that could appear on a page. The
Difference between paid, owned and earned media
When it comes to paid media, there are three types you need to know about: paid, owned and earned. So,
Creating a killer landing page for a PPC campaign
Landing pages aren’t just about creating great content that users want to hang about for. So, how can you use
Amazon ads vs Google ads; the spend war
For a long time, Google held the crown when it came ad spend. Their monopoly over the ad market meant