Digital news to watch: Traditional search ads are losing ground as Google doubles down on Shopping
In this week’s digital news, traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce
ChatGPT Shopping: How to optimise your ecommerce site
OpenAI’s latest update to ChatGPT now includes shopping results directly in conversations. This marks a big shift away from traditional
Digital news to watch: Are companies lining up to buy Chrome?
In this week’s digital news, Chrome could, someday, be for sale, and a few companies have already expressed interest. Meta’s
Digital news to watch: Google Ads to show ads in the top ads position
In this week’s digital news, Google said it updated its unfair advantage policy to allow for this and says this
Digital news to watch: Google Discover is coming to desktop search
In this week’s digital news, Google Discover is coming to desktop search. Google Search Console’s new Merchant Opportunities Report lets
How to break the Google Ads cycle
This might seem like a strange article to be writing from the perspective of someone who works in performance marketing.
Digital news to watch: Google updates Performance Max campaigns to improve transparency
In this weeks digital news, Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to
What you need to know about Google Tag Manager’s auto-loading update
From April 2025, Google will introduce significant changes to how your Google Tag Manager container operates within Google Ads, aiming
Modo25 has been named a Google Premier Partner 2025
We are thrilled to announce that Modo25 has been recognised as a Google Premier Partner for the second consecutive year,