ChatGPT launch agentic shopping in the US
TLDR: OpenAI has just launched an instant shopping feature inside ChatGPT, starting with Etsy sellers in the US and soon
Digital news to watch: Meta plans to use AI for targeted ads
In this week’s digital news, Meta will soon use data from user interactions with its AI tools to target ads
Digital news to watch: Facebook and Instagram to get £2.99 UK subscription fee to stop ads
In this week’s digital news, Facebook and Instagram owner Meta is launching paid subscriptions for users who do not
Digital news to watch: Google launches Asset Studio for ad creative production
In this week’s digital news to watch, Google launches Asset Studio in Google Ads, bringing AI-driven creative production in-house. Amazon
Digital news to watch: Google updates SEO rules for JavaScript paywalls
In this week’s digital news, Google has updated its guidance on JavaScript-based paywalls, advising publishers against including the full article
Digital news to watch: Google Ads adds account-level PMax reporting
In this week’s digital news, Google has introduced account-level Channel Reporting for Performance Max (PMax), allowing advertisers to view and
Digital news to watch: Performance Max gets new controls & reporting
In this week’s digital news, Google have announced a number of new Google Ads Performance Max controls and reporting features.
Digital news to watch: Google Ads adds ‘Branded Searches’ as new conversion metric
In this week’s digital news, Google’s latest conversion metric lets advertisers track the brand buzz their ads generate across Search
Is your performance marketing ready for AI?
While AI is now embedded in all major ad platforms, most brands lack the foundational setup, data quality, and strategic