Digital news to watch: Google Ads adds ‘Branded Searches’ as new conversion metric
In this week’s digital news, Google’s latest conversion metric lets advertisers track the brand buzz their ads generate across Search […]
Is your performance marketing ready for AI?
While AI is now embedded in all major ad platforms, most brands lack the foundational setup, data quality, and strategic
PPC landing page best practices
TLDR: A PPC landing page is a focused, standalone webpage built to convert clicks from paid ads. To make it
Marketing mix modelling (MMM) explained
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads simplifies broad match testing
In this week’s digital news, Google Ads is simplifying how advertisers test broad match keywords. Reddit’s new AI-powered tools are
Digital news to watch: Traditional search ads are losing ground as Google doubles down on Shopping
In this week’s digital news, traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce
ChatGPT Shopping: How to optimise your ecommerce site
OpenAI’s latest update to ChatGPT now includes shopping results directly in conversations. This marks a big shift away from traditional
Digital news to watch: Are companies lining up to buy Chrome?
In this week’s digital news, Chrome could, someday, be for sale, and a few companies have already expressed interest. Meta’s
Digital news to watch: Google Ads to show ads in the top ads position
In this week’s digital news, Google said it updated its unfair advantage policy to allow for this and says this