Digital news to watch: Google launches Asset Studio for ad creative production
In this week’s digital news to watch, Google launches Asset Studio in Google Ads, bringing AI-driven creative production in-house. Amazon
Digital news to watch: Google updates SEO rules for JavaScript paywalls
In this week’s digital news, Google has updated its guidance on JavaScript-based paywalls, advising publishers against including the full article
Digital news to watch: Google Ads adds account-level PMax reporting
In this week’s digital news, Google has introduced account-level Channel Reporting for Performance Max (PMax), allowing advertisers to view and
Digital news to watch: Performance Max gets new controls & reporting
In this week’s digital news, Google have announced a number of new Google Ads Performance Max controls and reporting features.
Digital news to watch: Google Ads adds ‘Branded Searches’ as new conversion metric
In this week’s digital news, Google’s latest conversion metric lets advertisers track the brand buzz their ads generate across Search
Is your performance marketing ready for AI?
While AI is now embedded in all major ad platforms, most brands lack the foundational setup, data quality, and strategic
PPC landing page best practices
TLDR: A PPC landing page is a focused, standalone webpage built to convert clicks from paid ads. To make it
Marketing mix modelling (MMM) explained
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads simplifies broad match testing
In this week’s digital news, Google Ads is simplifying how advertisers test broad match keywords. Reddit’s new AI-powered tools are