In this week’s digital news, Google is hiring an anti-scraping engineering analyst to develop new models to block search result scrapers. A new study suggests that structured data, also known as schema markup, may not directly influence a site’s visibility in AI search.
Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogues.
Google is adding more artificial intelligence into its Chrome browser as the search giant tries to fend off competition from AI startups OpenAI and Perplexity. Meta just showed off all the latest in wearable technology, virtual reality, augmented reality, and more at its annual Connect keynote.
Google hires Anti-Scraping Analyst
Schema Markup and AI Search Visibility
Google doubles down on AI Max pitch to wary advertisers
Google is pushing its new AI-powered tool AI Max (in global beta), as a smarter way to run search ads by automatically matching ads to relevant searches (including ones brands haven’t bid on), customising ad copy to user intent, and routing traffic to the best landing pages.
Read more here.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has introduced Supplemental Feeds, a new feature that allows retailers to update certain product information (titles, descriptions, labels, sizes, colours, promotion IDs, etc.) without having to re-upload their entire product catalogue. The supplemental data will override the corresponding fields in the primary feed, and clearing the supplemental override requires either submitting empty fields or deleting the supplemental feed.
Only one supplemental feed is allowed per language + feed label/country combination. Uploads of supplemental feed data can be done manually via the Merchant Centre, or through FTP/SFTP or a URL feed.
Read more here.
Google adds Gemini to Chrome for all users in push to bolster AI search
In a recent blog post, Google said it’s rolling out Gemini in Chrome to users of Mac and Windows computers in the U.S. as well as to mobile devices. Users will be able to ask Gemini for help understanding the contents of a particular webpage, work across tabs, or do more within a single tab, such as schedule a meeting or search for a YouTube video.
Internet browsers are at the centre of the battle for consumer AI supremacy because they serve as a key gateway to accessing information and content online.
Read more here.
Meta Connect 2025: the 6 biggest announcements
Meta just showed off all the latest in wearable technology, virtual reality, augmented reality, and more at its annual Connect keynote. In addition to the long-awaited reveal of Meta’s updated Ray-Ban smart glasses, the company had some other exciting surprises to share, too.
- Rumours have swirled for months about Meta launching a pair of smart glasses with a display, and they’re finally here.
- Meta is launching a new version of its popular Ray-Ban smart glasses. With an upgraded eight-hour battery life that nearly doubles that of the original model.
- Meta is partnering with Oakley to launch a new pair of smart glasses designed for “high-intensity sports.”
- Meta’s new Hyperscape feature allows users wearing a Quest 3 or Quest 3S headset to scan their surroundings and transform them into a digital space.
- Meta is putting a new Horizon TV entertainment hub inside Quest headsets.
- Meta revealed that its Horizon Engine “powers better graphics, faster performance and more advanced worlds.”
Read more here.
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