Digital marketing news & insights
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Marketing mix modelling (MMM) explained
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google’s new MUVERA algorithm improves Search
In this week’s digital news, Google’s new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex
The ultimate SEO content strategy guide
TLDR: A content marketing strategy is your roadmap to creating consistent, valuable, and SEO-optimised content that drives traffic, builds trust,
Digital news to watch: Google Ads simplifies broad match testing
In this week’s digital news, Google Ads is simplifying how advertisers test broad match keywords. Reddit’s new AI-powered tools are
What is retargeting? Strategies & best practices
TLDR: Retargeting explained? Performance Marketing Manager, Marcus Bird, unpacks the ins and outs of retargeting, from pixel-based tracking to
What is Google Lighthouse?
If you’re involved in SEO, web development, or digital marketing in general, chances are you’ve heard the term Google Lighthouse
How to use TikTok trends and TikTok Shop to grow your brand in 2025
What started out as a place for dance routines and quirky lip-syncs has quickly grown into one of the most
Digital news to watch: Google retires 7 structured data features
In this week’s digital news, Google retires seven structured data features including Book Actions, Course Info, and Claim Review to
