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Digital news to watch: Google Ads adds new image and video sourcing options to PMax

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How Do UTMs & UTM Conventions Actually Work?

How Do UTMs & UTM Conventions Actually Work?

Earlier this week our Junior Marketing Data Analysis, Gleb and Jonny, attended a presentation hosted by Funnel in collaboration with
Digital news to watch: demand for digital marketing jobs

Digital news to watch: demand for digital marketing jobs

Our Head of SEO, Jamie, and Performance Marketing Manager, Tom, share their thoughts on the latest news in digital. The
What the iOS14 data collection practices mean for paid media

What the iOS14 data collection practices mean for paid media

Last year, as part of their AppTrackingTransparency (ATT) Framework, Apple enforced new guidelines which require apps within the App Store
5 to watch this week in digital: Deliveroo affiliate program aims to prove incrementality

5 to watch this week in digital: Deliveroo affiliate program aims to prove incrementality

This week, fast food delivery chain, Deliveroo, sets out to prove the incrementality of affiliates. The Deliveroo affiliate program has
Facebook ad limit on pages to be introduced in February

Facebook ad limit on pages to be introduced in February

Last year, Facebook revealed that it would be limiting the numbers of ads that could appear on a page. The
Meet our new Associate Director of Product, Emily

Meet our new Associate Director of Product, Emily

The Modo25 and BOSCO™ team have had a recent recruitment drive to kick start 2021 in the right direction. Recently,
5 to watch this week in digital: Uber wastes $100m on fraudulent ads

5 to watch this week in digital: Uber wastes $100m on fraudulent ads

This week, it has been revealed that Uber has wasted $100m in fraudulent ads. Elsewhere, the Facebook monopoly continues to
How to create an SEO friendly site structure

How to create an SEO friendly site structure

At the core of any good SEO work is a sound site structure. If your site is just collections of

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Concentric white circles forming a target or radar pattern in the upper right corner on a gray background.
Concentric white rings radiating from the top-right corner on a gray background, forming a target-like pattern.