Digital marketing news & insights
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How to get the most out of Google Ads as a small business
TLDR: Google Ads works for small businesses when the account is set up properly and managed regularly. You only pay
Digital news to watch: You can now choose where your Google Ads budget goes
In this week’s digital news, you can now categorise ad networks by priority in Google and allocate budget to secondary
How to run Google Ads. The no-fluff guide that gets results
TLDR: Google Ads can be one of the most profitable channels in your marketing mix. It can also be one
Digital news to watch: Google completes September 2026 spam update
In this week’s digital news, Google’s latest spam update has finished rolling out after nearly two weeks, taking longer than
The complete guide to SEO link building: strategies that actually work
TLDR: Link building is the process of earning links from other websites back to your own, and it remains one
Digital news to watch: Google Ads will automatically pull promotions from advertisers’ websites
In this week’s digital news, Google Ads is preparing to automatically find promotions on advertisers’ websites and add them to
Google Ads competitor analysis, how to find, read and act on what your rivals are running
TLDR : You can’t see a competitor’s exact keywords or budget, but the Auction Insights report tells you almost everything
Digital news to watch: Google Ads API v25.2 adds competitive benchmarks
In this week’s digital news, Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator
