Digital news to watch: Google won’t use spam reports that include personal data
In this week’s digital news, Google updated its spam report page for the second time in the past week or […]
Digital news to watch: Sundar Pichai just changed the rules of search
In this week’s digital news, In a landmark interview that has sent ripples through the digital marketing world, Google CEO
Digital news to watch: Google’s Demand Gen just got a serious AI upgrade
In this week’s digital news, Google have a released further Demand Gen updates aimed at boosting their performance. Google has officially
Digital news to watch: Google tests AI-driven headline and title rewrites
In this week’s digital news, Google Search has started testing the use of AI to replace headlines and website titles,
Digital news to watch: Google Ads no longer runs on keywords. It runs on intent
In this week’s digital news, Google Ads has fundamentally shifted from keyword-centric targeting to an intent-first model. Google has clarified
Digital news to watch: Google tests third-party endorsements in search ads
In this week’s digital news, Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to
Digital news to watch: Meta to begin rolling out Threads ads globally
In this week’s digital news, Meta has said it will begin to show advertising on its Threads microblogging service to
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads unlocks Merchant Center videos for PMax
In this week’s digital news, Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and