Digital news to watch: Google site visits asset now official
In this week’s digital news, Google has officially confirmed the site visits asset for Search and Performance Max ads, showing
Digital news to watch: Google won’t use spam reports that include personal data
In this week’s digital news, Google updated its spam report page for the second time in the past week or
Digital news to watch: Sundar Pichai just changed the rules of search
In this week’s digital news, In a landmark interview that has sent ripples through the digital marketing world, Google CEO
Digital news to watch: Google’s Demand Gen just got a serious AI upgrade
In this week’s digital news, Google have a released further Demand Gen updates aimed at boosting their performance. Google has officially
Digital news to watch: Google tests AI-driven headline and title rewrites
In this week’s digital news, Google Search has started testing the use of AI to replace headlines and website titles,
Digital news to watch: Amazon and Shopify are now half of U.S. ecommerce
In this week’s digital news, Amazon and Shopify together now account for approximately 50% of U.S. ecommerce. An analysis of
Digital news to watch: Google Ads ties new customer value to ROAS
In this week’s digital news, Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid
Digital news to watch: Google Ads no longer runs on keywords. It runs on intent
In this week’s digital news, Google Ads has fundamentally shifted from keyword-centric targeting to an intent-first model. Google has clarified
Digital news to watch: Google tests third-party endorsements in search ads
In this week’s digital news, Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to