PPC landing page best practices
TLDR: A PPC landing page is a focused, standalone webpage built to convert clicks from paid ads. To make it […]
Marketing mix modelling (MMM) explained
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
ChatGPT Shopping: How to optimise your ecommerce site
OpenAI’s latest update to ChatGPT now includes shopping results directly in conversations. This marks a big shift away from traditional
What you need to know about Google Tag Manager’s auto-loading update
From April 2025, Google will introduce significant changes to how your Google Tag Manager container operates within Google Ads, aiming
Modo25 has been named a Google Premier Partner 2025
We are thrilled to announce that Modo25 has been recognised as a Google Premier Partner for the second consecutive year,
Digital news to watch: Google Ads simplifies conversion tracking
In this weeks digital news, Google Ads has introduced codeless form tracking in Tag Manager, simplifying lead form submission tracking
Modo25 has been named a Google Premier Partner 2024
Modo25 is very proud to announce that we have been named a 2024 Google Premier Partner. This means that we’ve
How to write PPC ad copy: Our top tips to write ad copy that converts
PPC ad copy isn’t just simply putting text together, it involves strategic decisions behind every word to ensure your potential
The history and evolution of marketplaces
The online marketplace model is expected to grow by 15% annually, and examples of such marketplaces include Amazon, eBay and