Digital news to watch: Google’s Demand Gen just got a serious AI upgrade
In this week’s digital news, Google have a released further Demand Gen updates aimed at boosting their performance. Google has officially […]
Digital news to watch: Google tests AI-driven headline and title rewrites
In this week’s digital news, Google Search has started testing the use of AI to replace headlines and website titles,
Digital news to watch: Google Ads no longer runs on keywords. It runs on intent
In this week’s digital news, Google Ads has fundamentally shifted from keyword-centric targeting to an intent-first model. Google has clarified
Digital news to watch: Google tests third-party endorsements in search ads
In this week’s digital news, Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads unlocks Merchant Center videos for PMax
In this week’s digital news, Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and
Digital news to watch: Google Ads begin surfacing inside AI Mode as tests expand
In this week’s digital news, Google is increasingly showing ads inside AI Mode results, signalling a major new ad surface
Digital news to watch: Google ads tests audience exclusions for Performance Max campaigns
In this week’s digital news, Google Ads seems to be bringing the ability to do campaign level audience exclusions to
ChatGPT launch agentic shopping in the US
TLDR: OpenAI has just launched an instant shopping feature inside ChatGPT, starting with Etsy sellers in the US and soon