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Google’s Universal Commerce Protocol: What it really means for SEO
TLDR: Google’s Universal Commerce Protocol (UCP), currently live in the US only, allows AI to complete purchases directly with retailers
A Modo25 SEO website migration checklist
TLDR: Website migrations are a critical moment for any business with an online presence, but if not handled properly, search
Digital news to watch: Amazon and Shopify are now half of U.S. ecommerce
In this week’s digital news, Amazon and Shopify together now account for approximately 50% of U.S. ecommerce. An analysis of
Google Ads vs Meta Ads: Which paid media channel is right for your business?
TLDR: Google Ads focus on capturing high-intent users who are actively searching for a product or service, making them strong
Digital News To Watch: Google Ads tightens brand guidelines
In this weeks digital news, Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your
Digital news to watch: Google Ads ties new customer value to ROAS
In this week’s digital news, Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid
Clear, practical guide to UTM tracking in Google Analytics (GA4)
Understanding how users arrive on your website is one of the foundations of effective digital marketing. While many analytics platforms
Digital news to watch: Google Ads no longer runs on keywords. It runs on intent
In this week’s digital news, Google Ads has fundamentally shifted from keyword-centric targeting to an intent-first model. Google has clarified
