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How to write an SEO content brief
TLDR: An SEO content brief is a document that outlines how a piece of content should be written so that
Digital news to watch: Google’s Demand Gen just got a serious AI upgrade
In this week’s digital news, Google have a released further Demand Gen updates aimed at boosting their performance. Google has officially
Reddit Ads: A complete guide for modern advertisers
TLDR: Reddit Ads combines highly engaged, niche communities with user-led problem solving and authentic discussion. Unlike purely transactional
Digital news to watch: Google tests AI-driven headline and title rewrites
In this week’s digital news, Google Search has started testing the use of AI to replace headlines and website titles,
How to run a CRO audit that actually drives revenue
TLDR: A CRO audit is a structured analysis of your website that combines quantitative data and qualitative insights to identify
Digital news to watch: Google AI Overviews slash search clicks by 42%
In this week’s digital news, publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover
Local PPC guide: How to run high-performing campaigns
TLDR: Local PPC is paid advertising that targets users within a specific geographic area, rather than across the entire UK.
Google’s Universal Commerce Protocol: What it really means for SEO
TLDR: Google’s Universal Commerce Protocol (UCP), currently live in the US only, allows AI to complete purchases directly with retailers
