Digital marketing news & insights
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How to conduct a CRO heatmap analysis
TLDR: CRO heatmap analysis uses qualitative data capture to show what users actually do on your website. By analysing click,
Digital news to watch: Google tests third-party endorsements in search ads
In this week’s digital news, Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to
Digital news to watch: Meta to begin rolling out Threads ads globally
In this week’s digital news, Meta has said it will begin to show advertising on its Threads microblogging service to
Top Instagram metrics to measure your paid social campaigns’ success
TLDR: Instagram ad metrics are essential for understanding how audiences engage with your ads, which creatives drive results, and where
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
What to expect in a marketing agency interview process
TLDR: Marketing agency interviews are often fast-paced and have multiple stages. Expect an initial screening, a skills or task-based assessment,
The digital marketing trends and predictions you need to know for 2026
TLDR: In 2026, digital marketing will be driven by immediacy and trust. Consumers want brands that deliver value in the
Google launches the Universal Commerce Protocol (UCP) for agent-led shopping
TLDR: At NRF 2026, Google and Shopify announced the Universal Commerce Protocol (UCP), a new open standard designed for an
