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Digital news to watch: You can now choose where your Google Ads budget goes
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How to optimise your paid social content for social search
TLDR: Social platforms are no longer just places to scroll, they’re where people go to find things. TikTok, Instagram, and YouTube now
Digital news to watch: Google investigates missing and paused reviews on local SEO listings
In this week’s digital news to watch, Google is investigating a bug causing local business reviews to vanish or be
How to get started with livestream shopping as an affiliate strategy
TLDR: Livestream shopping is no longer just a trend from China, it’s a growing part of how brands sell on
Digital news to watch: Google says AI visibility hinges on content people actually want to read
In this week’s digital news, Google’s VP of Search says publishers losing traffic to AI need only write content people
What is AI Max in Google Ads and how do you use it?
TLDR: AI Max is Google’s latest evolution of the Search campaign and it is the direction Google is heading, whether
Digital news to watch: Google Ads turning on conversion-based customer lists for advertisers
In this week’s digital news, Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on
How to choose between micro and macro influencers for your paid social campaigns
TLDR: Micro and macro influencers serve different purposes in paid social, and the right choice depends on your objective, audience,
Digital news to watch: Google can be directly liable for false AI Overview claims
In this week’s digital news, Google can be directly liable for false claims in AI Overviews, a German court ruled. Google
