Digital news to watch: Google launches Asset Studio for ad creative production
In this week’s digital news to watch, Google launches Asset Studio in Google Ads, bringing AI-driven creative production in-house. Amazon […]
Digital news to watch: Google updates SEO rules for JavaScript paywalls
In this week’s digital news, Google has updated its guidance on JavaScript-based paywalls, advising publishers against including the full article
Digital news to watch: Google Ads adds ‘Branded Searches’ as new conversion metric
In this week’s digital news, Google’s latest conversion metric lets advertisers track the brand buzz their ads generate across Search
Is your performance marketing ready for AI?
While AI is now embedded in all major ad platforms, most brands lack the foundational setup, data quality, and strategic
PPC landing page best practices
TLDR: A PPC landing page is a focused, standalone webpage built to convert clicks from paid ads. To make it
Marketing mix modelling (MMM) explained
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
ChatGPT Shopping: How to optimise your ecommerce site
OpenAI’s latest update to ChatGPT now includes shopping results directly in conversations. This marks a big shift away from traditional
Digital news to watch: Are companies lining up to buy Chrome?
In this week’s digital news, Chrome could, someday, be for sale, and a few companies have already expressed interest. Meta’s
What you need to know about Google Tag Manager’s auto-loading update
From April 2025, Google will introduce significant changes to how your Google Tag Manager container operates within Google Ads, aiming