Digital news to watch: Google tests AI-driven headline and title rewrites
In this week’s digital news, Google Search has started testing the use of AI to replace headlines and website titles,
Digital news to watch: Amazon and Shopify are now half of U.S. ecommerce
In this week’s digital news, Amazon and Shopify together now account for approximately 50% of U.S. ecommerce. An analysis of
Digital news to watch: Google Ads ties new customer value to ROAS
In this week’s digital news, Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid
Digital news to watch: Google Ads no longer runs on keywords. It runs on intent
In this week’s digital news, Google Ads has fundamentally shifted from keyword-centric targeting to an intent-first model. Google has clarified
Digital news to watch: Google tests third-party endorsements in search ads
In this week’s digital news, Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to
Digital news to watch: Meta to begin rolling out Threads ads globally
In this week’s digital news, Meta has said it will begin to show advertising on its Threads microblogging service to
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads unlocks Merchant Center videos for PMax
In this week’s digital news, Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and
Digital news to watch: Google Ads begin surfacing inside AI Mode as tests expand
In this week’s digital news, Google is increasingly showing ads inside AI Mode results, signalling a major new ad surface