Digital news to watch: Google Ads ties new customer value to ROAS
In this week’s digital news, Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid
Digital news to watch: Google Ads no longer runs on keywords. It runs on intent
In this week’s digital news, Google Ads has fundamentally shifted from keyword-centric targeting to an intent-first model. Google has clarified
Digital news to watch: Google tests third-party endorsements in search ads
In this week’s digital news, Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to
Digital news to watch: Meta to begin rolling out Threads ads globally
In this week’s digital news, Meta has said it will begin to show advertising on its Threads microblogging service to
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads unlocks Merchant Center videos for PMax
In this week’s digital news, Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and
Digital news to watch: Google Ads begin surfacing inside AI Mode as tests expand
In this week’s digital news, Google is increasingly showing ads inside AI Mode results, signalling a major new ad surface
Digital news to watch: Google ads tests audience exclusions for Performance Max campaigns
In this week’s digital news, Google Ads seems to be bringing the ability to do campaign level audience exclusions to
Digital news to watch: Google says what content gets clicked on AI Overviews
In this week’s digital news, Google’s VP of Search explained that the definition of spam was extended and said what