Digital news to watch: Meta to begin rolling out Threads ads globally
In this week’s digital news, Meta has said it will begin to show advertising on its Threads microblogging service to
What is MMM? (Marketing Mix Modelling)
If you’ve ever tried to work out exactly how your various marketing channels are performing or wondered what would happen
Digital news to watch: Google Ads unlocks Merchant Center videos for PMax
In this week’s digital news, Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and
Digital news to watch: Google Ads begin surfacing inside AI Mode as tests expand
In this week’s digital news, Google is increasingly showing ads inside AI Mode results, signalling a major new ad surface
Digital news to watch: Google ads tests audience exclusions for Performance Max campaigns
In this week’s digital news, Google Ads seems to be bringing the ability to do campaign level audience exclusions to
Digital news to watch: Google says what content gets clicked on AI Overviews
In this week’s digital news, Google’s VP of Search explained that the definition of spam was extended and said what
ChatGPT launch agentic shopping in the US
TLDR: OpenAI has just launched an instant shopping feature inside ChatGPT, starting with Etsy sellers in the US and soon
Digital news to watch: Meta plans to use AI for targeted ads
In this week’s digital news, Meta will soon use data from user interactions with its AI tools to target ads
Digital news to watch: Facebook and Instagram to get £2.99 UK subscription fee to stop ads
In this week’s digital news, Facebook and Instagram owner Meta is launching paid subscriptions for users who do not