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Digital news to watch: Google updates SEO rules for JavaScript paywalls
In this week’s digital news, Google has updated its guidance on JavaScript-based paywalls, advising publishers against including the full
Competitor PPC analysis: How to stay ahead in paid search
TLDR: Competitor PPC analysis helps you figure out who’s bidding against you, why your costs are changing, and how to
Digital news to watch: Google Ads adds account-level PMax reporting
In this week’s digital news, Google has introduced account-level Channel Reporting for Performance Max (PMax), allowing advertisers to view and
How to optimise Meta Ads in 2025: Focus on data, AI & creatives
TLDR: Facebook Ads aren’t what they used to be. Meta’s AI now does much of the targeting heavy lifting, which
How AI can help you reduce PPC costs & unlock a bigger SEO budget
TLDR: Many businesses overspend on PPC while underinvesting in SEO. PPC delivers quick results, but rising costs make it unsustainable.
Digital news to watch: Local SEO best practices aren’t universal
In this week’s digital news, A study on local SEO finds that of 8.7M Google results, review engagement correlates strongest
What the Google AI Mode UK launch means for SEO
TLDR: Google just launched AI Mode in the UK, making it only the third country to get the feature, and
Digital news to watch: Performance Max gets new controls & reporting
In this week’s digital news, Google have announced a number of new Google Ads Performance Max controls and reporting features.
